Visa Cash App RB opens the doors of its headquarters in Faenza to employees and their families, a day of sharing, fun and inclusion that allowed guests to visit the Scuderia and discover what is behind the Formula 1 team, part of the big Red Bull world.

FREE EVENT, Visa Cash App RB’s collaborator in the latest events, designed the day as a real journey: many interactions and engagement activities that led guests to visit departments and stamp their activity passports.

Experiences at the center and great attention to sustainability with digital accreditation systems, recycled and sustainable merchandising, and recycling systems.

Food was also designed as a real experience that fused local culture and innovation, thanks to food trucks with gourmet sandwiches, piadina and fried tortellini, sweet cupcakes, cookies, brownies, ice cream, and of course Red Bull drinks.

Large turnout for the room dedicated to the Scuderia retrospective, with single-seaters cars and set-ups dedicated to Toro Rosso, AlphaTauri, and Visa Cash App RB, where guests could admire the current single-seater cars, and be captivated by gaming activities and simulators, VR viewers, and shots with driver avatars.

Lots of activities for children as well, with stilt walkers and jugglers, child makeup, inflatables, and wooden games, always with a focus on the themes of sustainability, inclusion, and passion for Motorsport.

The entire day was accompanied by a carefully studied musical repertoire, with a scenic DJ set marking the times from inside an off-road vehicle.

FREE EVENT, which for Visa Cash App RB has already managed several major events, was responsible for the design and execution of all guest flow, creativity and direction of the event, but also for the guests management in collaboration with Visa Cash App RB, hospitality & security, food & beverage organization and management, fun and entertainment activities, general coordination, set-up, supply management and logistics.