Capri, the iconic vertical island suspended between sea and sky, was chosen by Pershing as the exclusive setting to celebrate 40 years of style, innovation and performance. An important anniversary, which coincided with the world debut of the new Pershing GTX70.

In close collaboration with Ferretti Group, FREE EVENT organised the event that transformed the island into an all-encompassing experience of emotion and creativity, creating three unforgettable days of spectacular scenery, international guests, artistic performances and moments of strong visual and emotional impact.

An opening night between future and identity

The official start of the celebration took place in the legendary Canzone del Mare, under the slogan “We don’t celebrate history. We make it”. Here, in a refined and powerful setting, the new Pershing GTX70 was unveiled in a world premiere, the absolute star of an immersive multisensory performance.

To make the moment even more magical, the most beautiful natural setting in the world: in the background, the Faraglioni rocks illuminated by the full moon, reflected on the calm sea, framed the spectacular reveal, transforming the show into a truly emotional tableau vivant.

A spectacular drone show, a synchronised laser and light show, and a cast of dancers accompanied the reveal: some wore futuristic costumes, others were inspired by Capri elegance, in a fascinating dialogue between technological innovation and Mediterranean tradition. The visual narrative was enriched by an exhibition of large prints and paintings, retracing the brand’s 40-year history and highlighting the boats that set the standard.

The evening continued with the engaging energy of Gianluigi Lembo, symbol of the historic Anema e Core club, who kept guests dancing until late into the night with his band.

Day 2: authentic beauty and Capri lifestyle

The second day celebrated the timeless elegance of the island and Pershing guests with an exclusive lunch at the three-Michelin-starred restaurant Quattro Passi in Nerano, accompanied by sophisticated and captivating music.

After an afternoon of relaxation and wonder at sea, guests were taken to two places that symbolise the new Capri lifestyle: Il Riccio and A-mare. Here, amid a breathtaking sunset and a carefully curated gastronomic offering, an elegant and spectacular evening took place, with live music, artistic performances, special effects and meticulous attention to detail.

“Behind every great event, there is a great team,” says Andrea Camporesi, Creative Director of FREE EVENT. “FREE EVENT team worked tirelessly, with briefings at dawn and rehearsals under the stars. We are proud to have created this extraordinary experience together with Pershing: complex, ambitious, exciting. Just the way we like it.”

The event was produced by FREE EVENT Entertainment & Production, with creative direction by Andrea Camporesi and executive collaboration by Fabio Marano and Nanni Resi. The light show was created in synergy with director of photography and show director Francesco De Cave, while the drone show was curated in collaboration with Artech FX.