FREE EVENT AT THE ISIA FLORENCE WITH FOUR DAYS OF WORKSHOPS DEDICATED TO THE WORLD OF EVENTS AND LIVE COMMUNICATION TOGETHER WITH 40 STUDENTS FROM THE BACHELOR’S AND MASTER’S DEGREE.
Together with the students, the agency dealt with the industry topics, such as creativity, executive production, project management, sustainability, certifications and communication.
Four days of activities, about 40 students from the Institute’s courses, and a creative and production project for the realization of a large live, television and streaming event: these were the ingredients of the workshop held by FREE EVENT at ISIA in Florence, a public university-level institute that has been dealing with product design and communication for over 40 years.
It was an exciting and, at the same time, formative experience for the students, who were fascinated by the many opportunities that this sector can offer for young enthusiasts about communication, design and directing; but also for FREE EVENT, that, for this occasion, had to analyze its own 20-year old history, shedding light on the contents, method and procedures of an industry that few, outside of the insiders, know.
There were many questions from the youngsters, with whom the agency spoke about creativity, executive production, project management, sustainability, certifications and communication, in an atmosphere of mutual exchange and great humanity that proved to be successful in involving and enthusing them.
“Their interest moved us: there were many questions, on the most different topics, and it was also a unique opportunity for us to reflect on the beauty and possible improvements of a job that we love so much,” says Andrea Camporesi, CEO and Creative Director of FREE EVENT. “I am convinced that new generations can give so much to this sector: both in terms of skills – after all, they are born in the digital era – and in terms of ethics, balance and creativity.”
“We are happy with the projects that the students have created, they have been committed right from the start, showing great passion and attention to their work. It would be nice if one day FREE EVENT ACADEMY was born to transfer our experiences to the youngest, and meet new talents to be integrated in our team,” explains Tania Zoffoli, Art Director of the agency and workshop leader.
Photo by Antonio Viscido, Professor of Photography Workshop, and students Edouard-Quint and Sara Iaccino.
