Guests took part in an experiential journey that included a captivating dolphin show and a lunch featuring reinterpreted Romagna-style recipes. The central moment of the event took place in the park’s theatre, where speakers and presenters outlined the brand’s future. The day concluded with a dinner in an underground venue overlooking the dolphin pools, followed by a closing performance by Umberto Tozzi.

FREE EVENT, in collaboration with Surgital, staged an event dedicated to telling the story of the Group’s rebranding — a significant milestone that reflects years of international growth and a renewed, more contemporary vision for the brand and its brand architecture.

Guests were welcomed to the unique setting of Oltremare Riccione, where they experienced an immersive journey through the park’s attractions, accompanied by the evocative notes of a Christmas choir and an exclusive, engaging dolphin show.

This was followed by a lunch set among the traditional Christmas chalets, featuring standing-style reinterpretations of classic Romagna cuisine, which led into the institutional moment: in the park’s theatre, in front of a video wall of over 600 square meters, speakers and presenters addressed the present and, above all, the future of Surgital, sharing the Group’s values, vision and development prospects.

The day concluded with a dinner in one of the park’s most evocative locations — an underground room surrounded by dolphin pools, where the animals, visible through a large panoramic window, accompanied guests with elegant and curious movements.

The event closed with the music of Umberto Tozzi, an iconic figure in Italian music worldwide.