How to organize a new product launch event? Free Event did it for VOLVO, by taking care of the conceiving, the production and the organization of the new VOLVO V90 and S90 launch event.

Two nights full of surprises and emotions that took place in Rome, at Officine Farneto, and Bologna in the beautiful Palazzo Re Enzo. An esclusive mix of lights, elegance, video mapping, live entertainment and delicious food that exploded with the spectacular reveal of the two cars, that suddenly appeared behind the big ledwall.

For Volvo, Free Event took care of the creative direction and the executive production of the entire event, thus managing every details of the process and offering a full package to the automotive company.