Italiana Assicurazioni celebrates Italian excellence in the Motor Valley: an experience by FREE EVENT
Adrenaline, excellence, and Italian pride — a great success for the event organized by FREE EVENT for Italiana Assicurazioni, part of the Reale Mutua Group. A collaboration that continues to evolve through high-impact experiences.
Among the international leaders in live communication, with offices in Italy and the UK, FREE EVENT designed an immersive day in the Motor Valley, where emotions, business culture, and team spirit came together in a unique narrative.
The journey began at the Autodromo Enzo e Dino Ferrari in Imola, where Italiana Assicurazioni’s top agents experienced the thrill of high-speed driving aboard Ferraris — true icons of Made in Italy.
An experience that brought to life values shared with the insurance world: performance, control, and expertise.
After lunch at the racetrack, the day continued at the headquarters of the Visa Cash App Racing Bulls F1 Team in Faenza, part of the Red Bull Racing Group, which — for the first time — opened its doors to a non-partner company.
An exclusive opportunity to discover the behind-the-scenes world of one of the most technological and competitive sports on the planet, including a tour of the headquarters, museum, and the exhibition area dedicated to the team’s historic race cars.
Here, the storytelling evolved — from the speed of the track to the speed of flight — tracing the invisible line that connects Formula 1 pit boxes to fighter jet cockpits: a line built on expertise, precision, and teamwork.
Just like Italiana Assicurazioni, which took center stage in a business meeting with a dynamic, TV-style rhythm hosted by Mariangela Pira (Sky).
The talk explored topics such as finance, industrial development, and economic outlooks, blending insight and inspiration in equal measure.
Among the guests, Massimo Tammaro, former Commander of the Frecce Tricolori, ex-Scuderia Ferrari member, and now advisor to Italiana Assicurazioni, shared stories of leadership, risk management, and teamwork, turning the stage into a true cockpit of ideas and vision.
The day concluded in style at Relais Villa Abbondanzi in Faenza, inside the enchanting Green House nestled within Parco Bucci, with a gourmet dinner curated by the resort’s Michelin-starred chef.
With this format, FREE EVENT once again proves its ability to create memorable experiences, where brands, people, and emotions meet in a coherent and powerful narrative — a tribute to Italy, a country that accelerates, drives, and flies toward the future.
