FORMULA 1 GRAND PRIX IN IMOLA: FREE EVENT SIGNS THE DIRECTORY OF THE RECORD EDITION’S FAN ZONE WITH OVER 240,000 SPECTATORS IN THREE DAYS
The agency offered an immersive experience of drivers’ engagement, live music, performances, food & beverage areas, meetings with the drivers and much more. Deborah De Luca, drivers such as Leclerc, Hamilton, Antonelli, and team principal Andrea Stella took turns on the big stage.
Imola was a historic edition of the Formula 1 Grand Prix, with Max Verstappen on the top step of the podium, followed by Lando Norris and Oscar Piastri. A triumph not only in sporting terms: over 240,000 spectators in three days – 40,000 more than in 2024 – animated the Autodromo Enzo and Dino Ferrari, transforming the weekend into a true festival of sport, music and entertainment.
FREE EVENT took care of the direction of the Fan Zone, offering an unprecedented immersive experience: drivers’ engagement, live music, performances, food & beverage areas, meetings with the drivers and much more. A true emotional hub where the world of F1 merged with pop culture and contemporary lifestyle.
Exceptional protagonists took turns on the big stage: from the queen of techno Deborah De Luca, who lighted up the audience with her international DJ set, to the big names of Formula 1 such as Leclerc, Hamilton, Antonelli, up to the team principals, including Andrea Stella, protagonists of exclusive meetings with fans.
Making the weekend even more special was the intervention of Michelin-starred chef Max Mascia. After a private dinner for the legendary Ronaldo “O Fenômeno”, among the many celebrities present in the paddock, Mascia took the stage for a live show-cooking between lasagna and tiramisu, in the company of the drivers. An unprecedented mix of haute cuisine and entertainment.
“After the success of Monza and Imola in 2024, FREE EVENT signs a new memorable event: the first European one of the new season, capable of combining the power of motor racing with the universal language of entertainment. A winning format that redefines the audience’s experience of major international sporting events,” said Andrea Camporesi, CEO and founder of FREE EVENT, an agency founded in Faenza and now projected onto the global stage thanks to its offices in London and Amsterdam, with the aim of establishing itself at major Formula 1 events, sports, conventions and international ceremonies.
