The agency has produced an event divided into several moments: from the art exhibition in integration with augmented reality, set up in the foyer during the aperitif, to the actual ceremony. A show full of special content, celebratory videos and an immersive graphic video.

Free Event, a leading company in the live communication sector, won the competition and produced the 26th edition of the EY Award The Entrepreneur of the Year at the Italian Stock Exchange in Milan. An important recognition, which every year celebrates Italian entrepreneurs at the helm of companies with a turnover of at least 40 million euros, who have made their contribution to territorial and national development, from an economic, social and environmental point of view.

Starting from the metaphor between the world of art and that of entrepreneurship, Free Event has given rise to a dynamic show and television rhythm. From the art exhibition in integration with augmented reality, set up in the foyer during the aperitif, to the actual ceremony, the show was full of special content, celebratory videos and an immersive graphic video, with the surprise testimony of Fabio Zaffagnini, that accompanied by the guitar of Stefano Re, told about the incredible story of Rockin1000, a community composed of over 75,000 musicians from every corner of the planet that today performs in states around the world, in concerts where 1000 people play in unison.

“The whole event was conceived and realized to be a dynamic show, which focused on multicolor art and graphics as a scenic concept and social message in the world of entrepreneurship, where there should be no distinctions”. These are the words of Andrea Camporesi, CEO and Creative Director of FREE EVENT, who directed the event together with the Free Event team, directed by Roberto Pagliani, the direction of the contents of Federica Turroni, the artistic direction of Tania Zoffoli and the executive production of Gloria Cova and Antonio Di Pasquale.