Bologna – A three-day immersive experience has just concluded, revolutionizing the way design and Italian excellence are presented to the public. Born from the collaboration between Ceramiche Piemme and FREE EVENT, the initiative transformed an exhibition space into an emotional stage, blending art, history, performance and social engagement into a completely new format.

Spectacular installations, live performances and digital interactions guided visitors through a unique sensory journey, where the new Ceramiche Piemme collections took center stage. Every element was designed to enhance the tradition of Italian ceramics, reinterpreted in a contemporary way. An immersive journey where design meets culture, craftsmanship and territory, with the goal of creating an authentic connection between product and people.

Attention to detail and customer experience

The project was defined by an exceptional attention to detail and the desire to offer guests a truly memorable experience. Piemme ceramic surfaces are not just an expression of quality and style, but also a vehicle for emotions, stories and values that make each product unique. Our intention was to communicate all of this through a space that doesn’t merely display, but engages and welcomes.

Inclusion and human value

Among the most meaningful moments was the “Tortellante” initiative – a therapeutic and educational workshop where young people and adults on the autism spectrum learn to make handmade fresh pasta. This social project offered guests the opportunity to taste one of the most iconic dishes of Italian tradition, adding a deeply human and inclusive dimension to the event.

A new way to communicate design

With this project, Ceramiche Piemme and FREE EVENT aimed to introduce a new narrative model for the design world: not just an exhibition, but an experience. A format designed to evolve and grow, capable of enhancing the uniqueness of products through an engaging, emotional and lasting form of communication.