By Creations has selected FREE EVENT to organize its corporate event at the 74th Venice International Film Festival.

Part of Hengdian Group, the third-largest industrial group in China, By Creations is a fashion brand that produces in Italy through partnerships with major names like Pollini and Moreschi. It serves as a bridge between Italy and China, enhancing Italian craftsmanship and expertise in the growing Chinese market, which is increasingly receptive to content sharing in terms of style and quality—particularly through online platforms.

It’s no coincidence that By Creations primarily sells online, through an e-commerce platform with millions of users and a brand-new video platform that promotes content and lifestyle trends with the engagement of influencers from various industries.

Already a partner of the Soundtrack Stars Award—a collateral prize produced by FREE EVENT at the Venice Film Festival—By Creations aimed to present its platform to Italian partners while also involving new influencers in an extensive editorial project.

This vision materialized into an ultra-exclusive event, entirely organized by FREE EVENT at the Sina Centurion Palace, a 5-star hotel on the Grand Canal. The agency took care of every detail of the party, from set design, production, and AV-lighting service, to guest management and water transfers. Everything started from a creative concept, encapsulated in the “Shine like a movie star” claim—perfectly aligned with the Film Festival’s atmosphere and brought to life through the setup and video content.

The event also boasted a remarkable guest list, including fashion and sports influencers such as Gian Maria Sainato, Giorgio Merlino, Vanni Oddera, and Francisco Porcella, along with renowned Chef Bruno Barbieri. The party was further elevated by the presence of director Brando De Sica and the exceptional singer-songwriter Paola Turci, who delivered an intimate and emotional live performance for By Creations’ guests.