This is not simply a matter of geographic expansion, but the evolution of a creative model that, over the years, has transformed corporate events and brand experiences into true entertainment formats. FREE EVENT has progressively developed a distinctive language, capable of combining direction, storytelling, and live performance—pushing the concept of events beyond the traditional boundaries of communication.
Following its consolidation in Italy and the opening of its UK office, FREE EVENT continues its international expansion with the launch of its new Barcelona headquarters, strengthening its position among the leading players in the European live communication landscape.
This is not simply a matter of geographic expansion, but the evolution of a creative model that, over the years, has transformed corporate events and brand experiences into true entertainment formats. FREE EVENT has progressively developed a distinctive language, capable of combining direction, storytelling, and live performance—pushing the concept of events beyond the traditional boundaries of communication.
From conventions reimagined as immersive shows, to product launches built as staged narratives, and experiential formats capable of engaging international audiences, the agency’s journey has established a methodology based on a precise balance between creativity, visual impact, and sustainable design.
“The goal is clear,” says Andrea Camporesi (pictured left), CEO and Creative Director. “To bring our Italian style to the world, backed by over twenty years of experience in productions that have made an international impact. We don’t export formats—we export a method: transforming every project into an experience that entertains, engages, and stays in people’s memory.”
The new opening also represents a further step in building a structured international network, where each office becomes a creative hub capable of engaging with different markets and cultures, while maintaining a strong, shared project identity.
The Barcelona office will be led by Antonio Di Pasquale (pictured right), the group’s New Business Manager, who will play a key role in developing new international opportunities.
“Barcelona is a strategic connection point between markets and creative languages,” says Antonio Di Pasquale, New Business Manager. “The goal is not just to open a new office, but to build a hub capable of generating projects, relationships, and new opportunities. FREE EVENT has a rare ability: transforming every event into a complete narrative experience. Here, we want to accelerate that direction.”
The Barcelona office is thus positioned as a dynamic hub dedicated to the development of new talent and the design of international formats, with the aim of further strengthening FREE EVENT’s presence in the European live communication landscape.
