{"id":16516,"date":"2026-01-29T19:42:09","date_gmt":"2026-01-29T18:42:09","guid":{"rendered":"https:\/\/www.free-event.com\/?p=16516"},"modified":"2026-01-29T19:42:09","modified_gmt":"2026-01-29T18:42:09","slug":"hyundai-italy-innocean-italy-and-free-event-together-for-run-to-progress","status":"publish","type":"post","link":"https:\/\/www.free-event.com\/en\/blog-en\/hyundai-italy-innocean-italy-and-free-event-together-for-run-to-progress\/","title":{"rendered":"HYUNDAI ITALY, INNOCEAN ITALY AND FREE EVENT TOGETHER FOR \u201cRUN TO PROGRESS\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\n<h4><strong>An experiential format blending sport, technology and emotion: after the first 2025 stages, the roadshow will resume across Italy in 2026.<\/strong><\/h4>\n<p data-start=\"140\" data-end=\"469\"><strong>Hyundai Italia<\/strong>, alongside <strong>Innocean Italy<\/strong>, has chosen <strong>FREE EVENT<\/strong>\u2014 a leading agency in the events and entertainment industry with offices in Milan, London, Amsterdam, Faenza, and an upcoming opening in Barcelona \u2014 to develop <strong>\u201cRun to Progress\u201d<\/strong>, an innovative brand experience project dedicated to the world of running and wellbeing.<\/p>\n<p data-start=\"471\" data-end=\"811\">Conceived and produced together with <strong>FREE EVENT,<\/strong> with the support of <strong>Innocean Italy<\/strong>, the format was launched during the <strong>39th edition of the Wizz Air Venice Marathon<\/strong>, held on Sunday, October 26, 2025. The event saw the participation of <strong>over 20,000 runners<\/strong> competing in the 42K, 21K and 10K races, with more than 40% international attendance.<\/p>\n<p data-start=\"813\" data-end=\"984\">Following Venice, <strong>Run to Progress<\/strong> also stopped at the <strong>Verona Run Marathon<\/strong> and <strong>Milano21<\/strong>, successfully completing the first three activations of the project throughout 2025.<\/p>\n<h4><strong>A story of energy, innovation and sustainable mobility<\/strong><\/h4>\n<p data-start=\"1042\" data-end=\"1337\">From the days of the <strong>Expo Village<\/strong>, Hyundai engaged athletes and visitors with an <strong>experiential stand<\/strong> designed to combine <strong>fun, technology and science<\/strong> \u2014 from <strong>interactive photo opportunities<\/strong> to <strong>baropodometric consultations<\/strong> with experts, offering runners practical tools to enhance their performance.<\/p>\n<p data-start=\"1339\" data-end=\"1573\">Along the marathon route, participants also experienced a highly emotional moment thanks to an <strong>immersive audio-visual installation<\/strong> and a <strong>\u201cBOOST\u201d button<\/strong> which, once pressed, activated a powerful combination of sounds and video content.<\/p>\n<p data-start=\"1575\" data-end=\"1787\">At the same location, each athlete received a <strong>personalized motivational message<\/strong> previously recorded by friends or family members, creating a tailor-made experience capable of turning fatigue into positive energy.<\/p>\n<p data-start=\"1789\" data-end=\"2028\">Adding further impact to the route, the <strong>Hyundai fleet<\/strong> \u2014 composed of 100% electric vehicles including the <strong>IONIQ 5 N and INSTER Cross<\/strong> \u2014 <strong>officially opened the races<\/strong>, leading city traffic management and accompanying athletes along the courses.<\/p>\n<p data-start=\"2030\" data-end=\"2131\">A tangible demonstration of the brand\u2019s commitment to <strong>sustainable, dynamic, future-oriented mobility<\/strong>.<\/p>\n<p data-start=\"2133\" data-end=\"2360\">At the finish line, a <strong>mirrored photo booth<\/strong> welcomed runners, offering them the chance to capture a commemorative photo and view their <strong>official race time<\/strong> in real time, celebrating their achievement in a highly emotional setting.<\/p>\n<h4><strong>Statements from the key players<\/strong><\/h4>\n<p data-start=\"2395\" data-end=\"2634\"><em>\u201cRun to Progress perfectly represents the Hyundai spirit: bringing together innovation, energy and design in experiences that inspire people,\u201d<\/em> says <strong>Matteo Montibeller<\/strong>, Head of Marketing &amp; Communication at <strong>Hyundai Motor Company Italy S.r.l. <\/strong><em>\u201cRunning is a universal language that inspires progress as a constant improvement of oneself and society, choosing every day the next step and its positive impact.\u201d<\/em><\/p>\n<p data-start=\"2802\" data-end=\"2955\"><em>\u201cWe are proud to support Hyundai in a journey that blends sport, emotion and technology,\u201d<\/em> states <strong>Andrea Camporesi,<\/strong> CEO &amp; Creative Director of <strong>FREE EVENT<\/strong>. <em>\u201cOur mission is to create experiential formats capable of generating authentic and memorable connections. Run to Progress is its most tangible expression.\u201d<\/em><\/p>\n<h4><strong>Next stages<\/strong><\/h4>\n<p data-start=\"3127\" data-end=\"3335\">After successfully completing the first <strong>three stages in 2025<\/strong>, <strong>Run to Progress<\/strong> is set to resume <strong>in February<\/strong> with the <strong>2026<\/strong> calendar, which will take the project on a structured national tour across <strong>nine events<\/strong>.<\/p>\n<p data-start=\"3337\" data-end=\"3434\">The roadshow will visit <strong>Verona, Naples, Bologna, Rome, Milan, Venice, Verona, Milan and Florence<\/strong>.<\/p>\n<p data-start=\"3436\" data-end=\"3680\">The cities of Verona, Milan and Venice \u2014 already featured in 2025 \u2014 will host the format again in 2026, while Naples, Bologna, Rome and Florence will join the project for the first time, further expanding Run to Progress\u2019 presence across Italy.<\/p>\n<p data-start=\"3682\" data-end=\"3809\">A journey that will continue to express Hyundai\u2019s values through sport, innovation and a vision of progress in constant motion.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] An experiential format blending sport, technology and emotion: after the first 2025 stages, the roadshow will resume across Italy in 2026. Hyundai Italia, alongside Innocean Italy, has chosen FREE EVENT\u2014 a leading agency in the events and entertainment industry with offices in Milan, London, Amsterdam, Faenza, and an upcoming opening in Barcelona \u2014&hellip;<\/p>\n","protected":false},"author":6,"featured_media":16518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[416],"tags":[],"post_series":[],"class_list":["post-16516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HYUNDAI ITALY, INNOCEAN ITALY AND FREE EVENT TOGETHER FOR \u201cRUN TO PROGRESS\u201d - Event management companies | FREE EVENT | Italy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.free-event.com\/en\/blog-en\/hyundai-italy-innocean-italy-and-free-event-together-for-run-to-progress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HYUNDAI ITALY, INNOCEAN ITALY AND FREE EVENT TOGETHER FOR \u201cRUN TO PROGRESS\u201d - Event management companies | FREE EVENT | Italy\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] An experiential format blending sport, technology and emotion: after the first 2025 stages, the roadshow will resume across Italy in 2026. 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