Emmegi SPA chose FREE EVENT to be supported in the digitalisation process of the 4.0 Showroom of Limidi di Soliera, in the province of Modena. Emmegi’s history began in 1970: founded by Giuseppe Caiumi, for 50 years it has been among the world leaders in the design, production and marketing of systems for the processing of aluminium profiles, light alloys, PVC and steel. With the “TALKS” format designed and produced by FREE EVENT, the international group has taken a pioneering path, to tell the world their products through digital demos made with a television directing, high quality cameras, cinematographic instrumentation and a configurable set according to the needs. On April 13th, Emmegi and Free Event began the first of a series of dates that, throughout 2021, will allow the company and its brands to communicate with customers, agents and suppliers, bringing them virtually into the showroom.
“A production designed to cope with the current pandemic situation, which however is already delineating itself as a new way of doing business, presenting products and creating relationships with a more targeted and less expensive approach than the classic trade fair” – says Andrea Camporesi, CEO of Free Event. “We are convinced that, in the years to come, this transformation process will be the key to success for many multinationals, which thanks to new digital technologies will be able to translate the classic B2B and B2C marketing activities into flexible, efficient and cost-effective formats, including product launches, technical focus, one-to-one interactions and Q&A sessions, easily reaching even the most distant interlocutors. We are happy to have started this exciting project together with this important industrial group, which shares with us not only the territory, but also a cutting-edge vision of the market and business”.
The next appointment is scheduled for the end of April with the brand VOILAP Digital.