The event planning company Free Event is well-known over the country for the organization of top sports events and format production such as Running In Milano Marittima, Running In Madonna di Campiglio and Running In 4 KIDS.
Addressed both to adults and children, every year the Running In format brings together a large number of enthusiastic runners from all over Italy in the two amazing location of Milano Marittima – the pearl of the famous “Riviera” – and Madonna di Campiglio, the top exclusive town of marvellous Italian Alps.
Started in 2012, in just five editions Running in Milano Marittima has gathered a community of almost 3,000 runners who challenge the three track of 6.4, 10.8 and 21 km. In the wake of this success, Free Event created in 2015 a new trail race in Madonna di Campiglio, which in two edition gathered about 1.000 runners, thanks to a great landscape – perfect for trail – and lots of entertainment, from the free lunch to the final live show, with the famous artist Luca Carboni (2015) and Noemi (2016).
A tribute to well-being and sports that has won over even the youngest audiences with Running In 4 KIDS, conceived to raise interest in open-air activities in children aged three to thirteen, and aimed at fighting childhood obesity, in all levels of society. Many famous sports personalities have acted as testimonials of the format, people like Arrigo Sacchi and Davide Cassani, just to name a few. This is because Running is not only a sport event but a great occasion of gathering while doing something beautiful, something suitable for every age and taste.