Free Event Entertainment and production, event agency leader in the organization of corporate events, strengthens its relationship with the largest e-commerce company in the world, Amazon. After the Summer event, organized in 2019, Free Event has won the winter tender by competing with some of the most successful Italian event agencies.
Organizing an event in Milan: AMAZON MADNIGHT
Free Event returns to collaborate with one of the strongest companies in the world. The corporate event dedicated to Amazon employees took place at the TOQUEVILLE in Milan involving around 700 people. Starting from the success of the film “Joker” by Todd Philips, and from the symbolic text of the modern era “Elogio della Follia” by Erasmo da Rotterdam, Free Event has devised a creative concept that celebrates modern madness, intended as an element of distinction, passion and intelligence. At the crossroads between genius and madness, the concept aimed to enhance the maximum expression of each individuality, which today finds fertile ground in the synthesis of an increasingly personal, free and subjective vision of life. Set up and scenography enriched the location, while masked artists and performers were ready to welcome the participants between performances and acrobatics.
Great success for the digital photoboot, which allowed guests to choose their own “mad side” by combining half their face with that of a “madly famous” character of reality or fantasy, with the possibility of sharing and printing all the photos. Another content highly appreciated by the guests was the Mad make-up corner, with two make-up artists who transformed the guests into bizarre and eccentric characters desired.
An important result for Free Event which, confirming itself as a reliable partner of one of the most solid and growing companies worldwide, strengthens its expertise in organizing corporate events also in the field of e-commerce.