22 Dec WITH AN INTERNATIONAL ROAD SHOW, FREE EVENT PRODUCES THE CORPORATE CONVENTION OF AMMEGA INDUSTRIAL GROUP
Megadyne Group and Ammeraal Beltech, leader in the industries of conveyors and belts for industrial use, have chosen Free Event as event agency for the organization of three international corporate conventions to celebrate their merger under the new Band name Ammega. A road show between Zurich, Atlanta and Shanghai, which Free Event created, organized and produced.
The project aimed at telling the fusion between the two brands and the birth of a single great reality: Ammega. As introduction to the macro topics presented during the conventions, personalized choreographies and dances on video contributions born from the union between the fil rouge of the event and the brand’s new brand identity. The choreography were studied and interpreted by the international dance company Kataklò, which has created spectacular and engaging performances for Ammega, in which interaction with technologies and robotics has enhanced the products of the two brands, creating an original storytelling with great scenic impact.
The direction of the convention and the design of the scenic aspects has seen the collaboration of Cristina Redini, one of the best known Italian and international shows, who directed, among other things, “Dance With Me” with Roberto Bolle, broadcasted on January the 1st on Rai 1.
Art Direction, Production, organization of the road show and direction of the event were coordinated by Free Events, which grows an international level confirming itself as one of the largest event agencies, not only in Italy.