29 Oct Product Launch: Free Event reveals the ID.3 , the new electric car by Volkswagen, with a show full of special effects at Milan’s East End Studios.
Free Event and Volkswagen still together for the presentation of the new ID.3, the first Volkswagen electric car, introduced here to press, media dealers, fleets and prebookers. Two days of events at the East End Studios, with a reveal characterized by a light design of strong impact that has reinterpreted in a key of show the core-features of the new car. The new “electric of the people” has exhausted the pre-orders, a sign of the correct direction taken by the German car manufacturer, which once again collaborates with the event agency Free Event in organizing an event that is first of all a show, in which entertainment and training come together to enhance the features of the machine in every details. Free Event, among the strongest event agencies in Italy in the automotive industry (has been collaborating for years with Ferrari, Volvo, Fiat, Jeep, Lamborghini and Volkswagen) marks another important point, winning a truly new product launch that anticipates the management of the entire market towards increasingly hybrid or electric machines.