Free Event official Italian agency for IRONMAN, the most followed and attended international triathlon event

Free Event official Italian agency for IRONMAN, the most followed and attended international triathlon event

Since August 2018 Free Event is an Italian agency for IRONMAN, an international triathlon competition involving over 1 million athletes in 248 international events and 53 countries all over the world

Born in 1978 in Hawaii, where every year the final takes place in Kowa, IRONMAN is one of the most difficult competitions in the world, a race that lasts for several hours and that, without stops, provides 3.8 km of swimming, 180 by bike and 42.2 km of travel. The IRONMAN 70.3, a “lighter” version of the classic circuit, provides 1.9 km of swimming, 90 of bikes and 21 on foot.

But IRONMAN is also a great event, which in addition to enhancing the territory and increasing the tourism industry, involves athletes, their families and many fans in a day of sport and party, with a sports village that also in Italy, in the stage scheduled for next 22 September in Cervia, it is worthy of the major world competitions, with lots of space for brand partners and the promotion of products, services and experiences.

“We learned about IRONMAN first of all as athletes and sports enthusiasts. It is a crazy circuit, which requires a very high level of discipline and sacrifice, but repays everything to every meter conquered. “- explains Andrea Camporesi, owner and CEO of Free Event. “From there, the step to officially become part of the IRONMAN reality was brief: in Italy Free Event is increasingly known also for the organization of sporting events such as Running In, that is why we were contacted by the English office, which proposed us to join the team by taking care of partnerships and new business exclusively for Italy. It is a new adventure, difficult but stimulating, exactly the kind we appreciate the most”