18 May Dorelan chooses Free Event to celebrate the 50th anniversary with six nights dedicated to costumers
Dorelan, a leading company in Italy in the bedding sector, has chosen to celebrate its 50th anniversary with the agency Free Event, specialized for the conception and organization of corporate and entertainment events, product launches, musical shows for over 10 years and convention. A partnership of values and territory, between two companies that share the Emilia-Romagna roots of good business, and who have distinguished themselves in their sector thanks to an approach made of quality, creativity and meticulous attention to customer needs. “We are really proud to support Dorelan in celebrating such an important anniversary” – says Andrea Camporesi, CEO and Creative Director of the event agency – because it is a leading company that has built its reputation on an innovative and unique product culture. in the world. And he did it a few kilometers from us “.
To celebrate its 50th anniversary, Dorelan opens the doors of the factory to all customers and collaborators. “They allowed us to get where we are today: for this they deserve a place in the front row” – says Riccardo Tura, sales & marketing manager – “Together with them we want to remember the past and look to the future with optimism and determination, to keep making millions of people dream. ” Six conventions between May and July, with guests who will meet in Forlì to visit the showroom, before moving to Milano Marittima for an evening of good food and sharing, which will end with the tailor-made shows of two the most beloved comedians in Italy, Giuseppe Giacobazzi and Paolo Cevoli. An event format that aims to enhance the excellence of the territory, in terms of partnership, location and artistic cast. “We have chosen to work with Free Event for the experience it has gained over the years in organizing corporate conventions and corporate events, but above all because we share values such as the attachment to the territory and the passion for its customers” – concludes Tura.
“We hope that this is only the first step in a fruitful and lasting collaboration” – continues Camporesi – “We want to show that creativity and commitment to tailor-made projects can really make the difference when it comes to organizing an event. We will continue to work in this direction from our two offices in Faenza and Milan, with the aim of collaborating with national and international brands such as those that have chosen us since the company was founded, including Ferrari, Volvo, Lavazza, Conserve Italia and Scavolini. Brands that have brought innovation and quality all over the world. Just like Dorelan “.