Volkswagen organizes the live streaming launch of ID.3 produced by Free Event.

The new Volkswagen milestone, the ID.3, a car that will revolutionize the automotive market, launched for the first time by direct social streaming and not only: Volkswagen, together with its long-standing partner Free Event, presented on social networks a product launch never seen before in the automotive history in Italy.

ID.3 debuts on the market

On 8th October, the live streaming launch of ID.3 was broadcasted on the brand’s website, Instagram and Facebook profiles. The event was entirely taken care of by Free Event agency, with a launch concept that included live streaming on social media, as well as a parallel set-up project for dealers and all video and graphic content was carried out by the event agency.

The live broadcast, conducted by Federica Masolin and Zoran Filicic, described the new car focusing on the evolution of the electric vehicle market and Volkswagen Brand management’s participation.

All Free Event services

In November 2019, after organizing the ID.3 press releases and pre-bookers, Free Event took care of the streaming debut in detail, transforming the launch event dedicated to a limited target audience into a real live show for a world-wide audience.

On behalf of Volkswagen, Free Event managed:

Per Volkswagen, Free Event ha gestito:

  • Creative Concept
  • Set up
  • Event direction
  • Room Direction
  • Audio, video and lights
  • Production
  • Texts
  • Graphics – Video
  • Product Video
  • Live streaming on a private platform
  • Direct social streaming
  • Communication campaign
  • Organizational secretariat