NEW PRODUCT LAUNCH
VOLKSWAGEN T-ROC

The presentation show, conceived and produced by the event and production agency Free Event, with the creative direction of Andrea Camporesi, brought an imprint Urban Rock to the launch event of the Volkswagen T-Roc, thanks to the participation of the great guitarist Federico Poggipollini, Italian rocker always shoulder of Luciano Ligabue in his big live shows. In organizing the event, which was attended by about 700 people, the reveal was characterized by a direction in detail, where the concept of customization of the car was enhanced by the combination of LED technology and virtual reality. From the LED platform that responds to the movement of people to glasses for augmented reality, guests – including press and VIP – have been able to experience different experiences until the highlight of the show, when Federico Poggipollini’s guitar solo surprised those present triggering adrenaline in the hall. A distinctive sign of the two “designer” Volkswagen T-Roc by Garage Italia Customs – Centro style by Lapo Elkann – is the shiny and opaque contrast that comes back in numerous details, both exterior and interior, which during the show were valued by the director’s Free Event event agency. The lighting design was studied by Francesco De Cave, Italian excellence that as a show designer and recording has collaborated on the tours of Laura Pausini, Biagio Antonacci, Fedez, The Kolors, Modà, Alessandra Amoroso, Nek. LD for Tiziano Ferro; LD of the TV shows ‘I sing’ and ‘Friends’ in the evening. With this production, Free Event is confirmed as a versatile and flexible agency, able to build a tailor-made team and bring, in every context, that unique mix of passion and professionalism that makes the difference in organizing events.