Leader in Italy in the field of pergolas and outdoor structures, Gibus has chosen the event agency Free Event to organize the convention dedicated to all Italian Ateliers. The event was held at the iconic Alcatraz Club in Milan, famous throughout Europe for the countless live music shows and prestigious corporate events hosted over the years. For the convention the name “Red Together” was chosen, short for Redefined, to indicate a group in constant growth and change, with a clear reference to the corporate image of the company, where red is the absolute protagonist. A chromatic choice that Free Event has reported in every detail of the set-up and organization, from the pre-event communication materials to the set-ups and the mise en place. A glance of great impact, thanks to the choice of the event agency to use the stage of Alcatraz in its entirety, with a large central LED screen flanked by 6 sidescreen side, which gave rhythm and movement to multiple contributions video to support the technical presentation.
In addition to the preparation. the centerpiece was the artistic choice, which spiced the entire evening with original and engaging live pills, from the Teatro Magro company, which entertained guests during the coffee shop and aperitif, to the performances of the Kataklò, protagonists of acrobatic performances of great visual impact. Very interesting, especially for the consistency with the values of the event, also the speeches by Federico Buffa, protagonist on SKY of “Buffa Racconta”. Applauded by the audience, the artist / journalist opened the technical convention with an intervention on the All Blacks, a metaphor for a united team and for this very strong, to return later with a story with high emotional rate of the great rock icon Freddie Mercury, accompanied in closing by the song “Who wants to live forever” that the singer Helena Helvig played live in the audience. After the technical convention, in which the company executives told the main novelties of strategy and product, the evening continued with the gala dinner and the DJ set. Free Event took care of the organization and production of the event in every detail, taking care of creativity, choice of location, organizational secretariat, set-ups, production, artistic management and live directing, directed with the young director Vittorio Anelli. Always under the responsibility of the event agency, the coordination of the audio-video-lighting and catering services. A great success for the company and the agency, which, together, have hit all the objectives of the convention, giving the management and all its guests an unforgettable evening